Building anticipation

Do you know what my current project is called?

Late last year (still not used to saying 2017), among many meetings, one topic became apparent…building anticipation.

I’ve been building anticipation for JRTV100 for a few months now, and I wanted to talk to you today about the reasons why pre-engagement engagement is a must for a successful outcome.

I’m not the most technical person when it comes to eye-catching terms, but pre-engagement engagement is exactly how I’d promote an upcoming project.

We know that as bloggers, promotion is everything. Without promotion, no-one would know of our latest blog posts.

Do you ever see bloggers talking about an upcoming series? Their want for guest bloggers? Maybe a brand/or fellow blogger they’re about to collaborate with?

That’s pre-engagement engagement.

You’re grabbing people’s attention before the real promotion starts. Enticing others in before the content is live isn’t just a skill, it’s an influence.

Influencing will be a very talked about topic in 2017 and if you don’t have the influence, how will pre-engagement engagement work?

Once one person talks about what you have coming up, they’ll create a word of mouth for your upcoming content. Now that’s influence. Who wouldn’t want their content to be buzzing around the blogosphere whilst doing little work to influence actions.

Maybe the greatest kind of influence is no influence at all, but the actions of others?


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