When people ask, I respond. It’s just the nature John’s Road to Volunteering is going down and with #JRTVChat now in full flow (9pm GMT on Twitter, if you’re unaware), the opportunity at the end of the chat to suggest topics for the following week is allowing me to understand what the community want.
I’m responding to it!
One topic that is constantly mentioned in the chats and with anyone I speak to is engagement. How do I engage others? What ways can I attract people to the blog?
It’s a complicated topic; engagement, as strategy and branding comes into play.
You might be wandering why strategy and branding are two key aspects to engagement, and here’s why;
Do you know who your target audience are?
When we create content, we need to know who are audience are. Without the understanding, we can become puzzled when it seems our promotional activity has no result, but that’s because we’re not thinking about who are audience are.
Solution: Analyse your analytics. Whether you use Google Analytics or your blog’s analytics (WordPress for example), you’re able to identify the sources that are working for you and the location of your followers. Imagine if your followers were all UK based, what blogger chats and RT accounts are UK focused?
Where are your target audience?
This is one of the questions that I think we all forget to answer. We think that just because we’re bloggers, everyone social media platform is where our audience are. Yes, that can be true, but if you have 2 people engaging in your Facebook posts, is it worth your time?
Solution: Put more time where your audience are. Once you’ve analysed the data, identify if there’s any trends on each platform. Does the same content get the same engagement on each platform? Is a certain kind of content working better on Twitter compared to Facebook and Instagram?
How do you collect feedback and react?
Want to know why I use polls so often? It’s simple and effective feedback. The quick responses allow us to instantly react to the results. Have you ever considered the times that people answer the question? Do 15 people instantly answer? Could that be a sign of when to promote your future content?
Solution: There isn’t one. Just use polls. They really do help not only to engage with your community, but to build your rapport, as you are giving them a voice.
How do you engage your audience?
You might be wandering what I mean by this, but how do you think? Are you engaging by being yourself or thinking in a business mind-set?
How do I engage? I use my personality to draw people in.
Solution: UNDERSTAND! Understand what your community love about you. If it’s your personality, use your personality to draw people in. If you’re blunt and to the point, be blunt.
Also, think like a reader. What would you want to see in your content?
Length of posts
Yep. The length of posts comes into branding. Readers want to know what to expect and in terms of engagement, you need to know your style of writing. You need to know whether short or long posts match your wants from your blog and work with it.
Length of posts can change with the topics you write about, but think like a reader again. Consistency is key to engagement and is key to keeping to a brand.
Video? Photography? Written content? You need to know the kind of content you want to focus on and this’ll coincide with the length of that post.
Branding teaches us that in times new strategies will need to be used to grow your blog and in reality, everything we do in my eyes is a strategy.
This is the start of a string of blogger tips posts and if you have a question, a topic you’d love to be covered, either comment below or tweet me. These posts are here for you to learn and to gain an understanding into how I run John’s Road to Volunteering.