More and more digital reports are being released in the charity sector, highlighting the lack of digital progressions, how many charities don’t believe digital should be a priority and the number of charities who have no internal training for staff and volunteers.
I’ve been in the sector now for just over 4 years, have volunteered with charities of all sizes and I haven’t seen any chances across the board. I haven’t seen any movement forward, understanding we need to do this together as a sector. We need to collaborate across the sector; staff and volunteers, learn from one another and learn from our supporters, when it comes to strategising for the present and future.
Many charities don’t react to change. Many charities believe their 5 year plan has to be followed, not taking advantage of what’s happening in the world, and throwing away opportunities to grow.
During my time in the sector, I’ve preferred working with small charities. Smaller charities have so much heart and passion for wanting to help/support those who use their services, and despite the lack of funding currently in the sector, small charities have a better understanding on how to engage their supporters.
MONEY DOES NOT BUY SUPPORTERS, PASSION EVOKES A RESPONSE.
In small charities, staff take on numerous responsibilities, and if the charity is lucky, they’ll have 1 dedicated person to run their digital channels.
THIS IS WHERE THE FACT IT’S 2017 COMES INTO PLAY!
VOLUNTEER DIGITAL ASSISTANTS
I’ve written content for charities in my time, covering the digital world and other aspects of the charity sector, and these charities understand they need to grow, the 2017 mind-set needs to be used and brought to the front of a charities approach.
Writing content for a charity doesn’t have to be a long-process nor confusing. Data Protection, Confidentiality comes into place when you’re sharing information internally and externally, yet in a supervised location, why isn’t more volunteers putting their name down to be involved in digital/communication departments?
THERE’S NO UNDERSTANDING!
Do you notice how I’m saying ‘understanding’ a lot? In my opinion, this is what’s missing! Understanding is missing! Understanding that when it comes to growing with time, so do the staff and volunteer processes!
HOW ARE YOU TRAINING STAFF AND VOLUNTEERS?
BLOGGERS AND YOUTUBERS
In a new consideration, why aren’t charities looking at bloggers and YouTubers as a form of training? It’s all well and good having an experienced communications professional in the charity sector speak to a room full of puzzled individuals and groups, but what they don’t teach you is individuality?! What they don’t teach you is branding?! What they don’t teach you is how to stand out, and why you need to focus on your supporters?
BLOGGERS AND YOUTUBERS HAVE SUPPORTERS!
I’m a blogger or have we forgotten this? I might have been a volunteer at the beginning of my journey, but I’m now a world-leading blogger representing the sector. I know there’s very few of us in the sector….
WAIT! 2 SECONDS! Did I just say there’s very few? Does this show, the individuals who do blog have adapted and responded with the growing need to use digital to story-tell?
How many of us measure the impact of our volunteers and show them online? How would you share them online? How are you being authentic and transparent with your supporters?
Would you write a blog post, create a video showcasing your services and the volunteers who’ve supported them?
What information would you need to create the above? Communicating across all departments and with your volunteers is a must for digital story-telling and any form of digital.
Digital story-telling is a great way to show impact, recognise value and spot gaps.
Digital provides an opportunity to learn, observe and act. Act on the gaps other charities are not spotting, and when it comes to either creating a digital communications strategy or trying to influence your colleagues digital needs to be a priority, try and understand your branding.
Branding needs to develop with time, just like your communications, your staff and volunteer training and your overall services.
What if digital is the answer? What if digital can help with multiple areas in your charity?
THINK ABOUT THAT!
Today’s post was really a chance to get some thoughts down, and I have posts coming up, which’ll cover each of the topics in today’s post in a little more detail.
If you want to chat to me about anything digital and how it can work for your charity or maybe you want to hear how I’ve used social media and blogging to help amplify my story in the meantime, use this contact form, and I’ll do my best to help.
Remember, we all have the same goal; to help others. Imagine what the impact would be if we teamed up and worked together?!